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Susquehanna University

The Admission Counselor will develop and execute, in consultation with the Director of Admission, an effective strategy to recruit first-year students from an assigned geographic territory. The most important component of job success, among multiple priorities, is meeting the designated enrollment number for that territory.

Specific Responsibilities

Serve as a collaborative member of the admission team managing a recruitment territory to achieve enrollment goals for the College.
Implement recruitment strategies as outlined in the admissions plan in the assigned territory to include high school and community college visits, attend college fairs, area receptions, and events.
Follow-up with students and parents via phone, text message, letters, email, and scheduled appointments in a specific recruitment territory.
Review applications for admission and scholarship.
Conduct admission presentations and interviews for visitors during on campus and off-campus events.
Advise students and families of admission requirements, process guidelines, financial aid, scholarship information, academic programs, residence life, etc.
Complete routine reports related to recruitment, projections, personal schedule, travel, special programs, and professional development.
Initiate, plan, and execute special projects in conjunction with the goals of the office.
Work with current students, staff, faculty, alumni and other stakeholders that support the recruitment of students.
Evaluate program effectiveness, assess outcomes, and develop improved programming to achieve goals. Complete cost analyses for programs/events.
Contribute to the overall success of the enrollment program and the university by performing other duties and responsibilities as assigned.


Bachelor’s degree required.

No previous admission experience is required.

Additional Requirements
This position requires a valid driver’s license, and an acceptable driving record as determined by the University.

Knowledge, Skills, Abilities
Ability to work independently, demonstrate exceptional written and verbal communication skills, possess strong organizational skills, and demonstrate the capacity to build effective recruiting relationships with a diverse constituency; ability to set priorities and work collaboratively within a high-functioning team. Demonstrated ability to think critically and to plan, implement and successfully complete projects independently; understand the value of a liberal arts and science education and knowledge of Susquehanna University; communicate effectively over the phone and in writing, to include email communications and letters as appropriate; demonstrated ability to work with a wide range of people and commitment to diversity knowledge or willingness and ability to learn how to use complex software; skilled at formal presentations to small and large groups; ability to converse with applicants and parents to determine what they are really looking for in their college experience, to portray Susquehanna as a great fit, and the capacity to secure the enrollment deposit; knowledge of, and willingness to use, appropriate sales strategies and yield activities in the recruitment process; knowledge of social media platforms with the ability to manage admission platforms to increase reputation and enrollment success; knowledge of Microsoft environments, including Word, PowerPoint, Outlook and Excel; ability to develop congenial and productive working relationships with Susquehanna administrators, faculty, staff, students and alumni; ability to represent the office and the University in a professional manner; willingness to travel and work a varied schedule including nights and weekends; fluency in English and Spanish is strongly encouraged

Physical Demand
Must be able to stand and walk for extended periods of time; be able to carry and transport 40 pounds of material and or equipment; must be licensed driver of an automobile with an acceptable driving record; must be able to travel long distances if needed, by airplane and by automobile. Must be able to work nights and weekends throughout the year.

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